:root {
  /* Brand colors */
  --lp-orange: #FE4D02;
  --lp-black: #111111;
  --lp-pure-black: #000000;
  --lp-white: #FFFFFF;
  --lp-warm-white: #F7F7F5;
  --lp-dark-gray: #292929;
  --lp-mid-gray: #8B8B8B;
  --lp-light-gray: #E5E5E2;

  /* Typography */
  --lp-font-display: "Oswald", "Roboto Condensed", "Arial Narrow", sans-serif;
  --lp-font-body: "Manrope", "Inter", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  /* Spacing: 8px system */
  --lp-space-1: 8px;
  --lp-space-2: 16px;
  --lp-space-3: 24px;
  --lp-space-4: 32px;
  --lp-space-6: 48px;
  --lp-space-8: 64px;
  --lp-space-12: 96px;
  --lp-space-16: 128px;

  /* Shape */
  --lp-radius-card: 4px;
  --lp-radius-button: 6px;
  --lp-border: 1px solid var(--lp-light-gray);
  --lp-shadow-subtle: 0 8px 30px rgba(0, 0, 0, 0.08);

  /* Motion */
  --lp-motion-fast: 150ms;
  --lp-motion-base: 250ms;
  --lp-motion-slow: 350ms;
}
[hidden]{display:none!important}

.lp-display {
  font-family: var(--lp-font-display);
  font-weight: 700;
  line-height: 0.98;
}

.lp-body {
  font-family: var(--lp-font-body);
  line-height: 1.45;
}

.lp-accent {
  color: var(--lp-orange);
}

.lp-primary-button {
  min-height: 44px;
  padding: 0 24px;
  border: 0;
  border-radius: var(--lp-radius-button);
  background: var(--lp-orange);
  color: var(--lp-black);
  font: 600 16px/1 var(--lp-font-body);
}

.lp-card {
  border: var(--lp-border);
  border-radius: var(--lp-radius-card);
  background: var(--lp-white);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:100px}
body{margin:0;background:var(--lp-warm-white);color:var(--lp-black);font:400 16px/1.55 var(--lp-font-body);-webkit-font-smoothing:antialiased}
button,input,select,textarea{font:inherit}
button{cursor:pointer}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
::selection{background:var(--lp-orange);color:var(--lp-black)}
:focus-visible{outline:3px solid var(--lp-orange);outline-offset:3px}
.skip-link{position:absolute;z-index:100;top:-80px;left:16px;background:var(--lp-orange);padding:10px 16px}
.skip-link:focus{top:8px}
.container{width:min(100% - 64px,1240px);margin-inline:auto}
.eyebrow{font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#686864}
.eyebrow.on-dark{color:#bcbcb8}
.orange{color:var(--lp-orange)}
.muted{color:#64645f}
.small{font-size:13px;line-height:1.5}
.lead{font-size:clamp(17px,1.7vw,21px);line-height:1.55;color:#494945;max-width:760px}
.measure{max-width:720px}
.surface-white{background:var(--lp-white)}
.section{padding:clamp(64px,8vw,112px) 0}
.section.tight{padding:60px 0}
.section.dark{background:var(--lp-black);color:var(--lp-white)}
.section.dark .muted,.dark .lead{color:#c6c6c2}
.section.border-top{border-top:1px solid var(--lp-light-gray)}
.section-heading{display:flex;justify-content:space-between;gap:40px;align-items:end;margin-bottom:36px}
.section-heading .copy{max-width:690px}
.section-heading p{max-width:540px;margin:16px 0 0}
h1,h2,h3,h4,p{margin-top:0}
h1,h2,h3{font-family:var(--lp-font-display);letter-spacing:-.018em}
h1{font-size:clamp(50px,6.2vw,94px);font-weight:700;line-height:1.01;margin:16px 0 24px;max-width:880px}
h2{font-size:clamp(38px,4vw,62px);font-weight:700;line-height:1.08;margin:12px 0 20px;max-width:900px}
h3{font-size:clamp(23px,2.1vw,30px);line-height:1.17;margin-bottom:12px;font-weight:600}
.page-hero{padding:86px 0 88px;border-bottom:1px solid var(--lp-light-gray)}
.page-hero h1{max-width:980px}
.page-hero .lead{margin-bottom:0}
.page-hero-grid{display:grid;grid-template-columns:minmax(0,1.14fr) minmax(0,.86fr);gap:64px;align-items:center}
.page-hero-grid h1{font-size:clamp(50px,5.6vw,84px)}
.button-row{display:flex;gap:12px;align-items:center;flex-wrap:wrap;margin-top:32px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:50px;padding:0 22px;border:1px solid var(--lp-black);border-radius:var(--lp-radius-button);font-size:14px;font-weight:800;line-height:1.2;text-align:center;transition:transform .18s ease,background-color .18s ease,border-color .18s ease}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--lp-orange);border-color:var(--lp-orange);color:var(--lp-black)}
.btn-primary:hover{background:#ff6c2e;border-color:#ff6c2e}
.btn-secondary{background:transparent;color:var(--lp-black)}
.btn-secondary:hover{border-color:var(--lp-orange)}
.dark .btn-secondary,.btn-ghost-light{color:white;border-color:#6e6e6a;background:transparent}
.dark .btn-secondary:hover,.btn-ghost-light:hover{border-color:var(--lp-orange)}
.text-link{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:14px;border-bottom:1px solid currentColor;padding-bottom:5px}
.text-link:hover{color:var(--lp-orange)}
.site-header{position:sticky;top:0;z-index:40;background:rgba(247,247,245,.96);border-bottom:1px solid var(--lp-light-gray);backdrop-filter:blur(12px)}
.header-inner{height:78px;display:flex;align-items:center;gap:36px}
.logo{display:inline-flex;align-items:center;flex:0 0 auto}
.logo img{display:block;width:auto;height:40px}
.nav{display:flex;align-items:center;gap:24px;margin-left:auto}
.nav a{font-size:13px;font-weight:700;color:#4b4b48;white-space:nowrap}
.nav a:hover,.nav a[aria-current=page]{color:var(--lp-orange)}
.header-cta{font-size:13px;min-height:42px;padding-inline:16px}
.menu-toggle{display:none;width:44px;height:44px;border:1px solid var(--lp-light-gray);background:white;border-radius:4px;align-items:center;justify-content:center;font-size:24px;line-height:1}
.hero-home{padding:78px 0 64px}
.hero-home h1{font-size:clamp(48px,5.2vw,72px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(420px,.95fr);gap:42px;align-items:center}
.hero-copy .lead{max-width:610px}
.hero-copy .hero-facts{display:flex;gap:22px;flex-wrap:wrap;margin-top:30px;padding-top:24px;border-top:1px solid var(--lp-light-gray)}
.hero-facts span{font-size:12px;color:#555550;font-weight:700}
.hero-facts span:before{content:'✓';color:var(--lp-orange);margin-right:7px}
.report-panel{background:var(--lp-black);color:white;padding:28px;border-radius:4px;min-height:470px;position:relative;overflow:hidden}
.report-top{display:flex;align-items:start;justify-content:space-between;gap:12px;padding-bottom:25px;border-bottom:1px solid #41413f}
.report-top strong{font:600 25px/1.1 var(--lp-font-display)}
.report-top span{color:#aeaeab;font-size:11px}
.report-tag{font-size:10px;letter-spacing:.11em;text-transform:uppercase;background:#2f2f2d;border:1px solid #545451;color:#d6d6d1;padding:7px 9px;border-radius:3px}
.report-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;padding:30px 0 26px}
.report-cell{border-right:1px solid #41413f;padding-right:8px}
.report-cell:last-child{border:0}
.report-cell b{display:block;font:600 clamp(22px,2.2vw,34px)/1 var(--lp-font-display);margin:10px 0 7px}
.report-cell b.em{color:var(--lp-orange)}
.report-cell span{display:block;color:#b4b4b1;font-size:11px}
.report-table{border-top:1px solid #41413f;overflow-x:auto}
.report-table .line{display:grid;grid-template-columns:minmax(96px,1fr) 72px 54px 54px 86px 66px;gap:8px;align-items:center;padding:14px 0;border-bottom:1px solid #353533;font-size:12px;min-width:510px}
.report-table .line span:nth-child(n+2){text-align:right;font-weight:700}
.report-table .head{color:#a9a9a5;text-transform:uppercase;font-size:10px;letter-spacing:.08em}
.report-foot{display:flex;justify-content:space-between;gap:16px;padding-top:21px;font-size:11px;color:#b5b5b1}
.real-report{margin:40px 0 0}
.real-report a{display:block;overflow-x:auto;border:1px solid #545451;background:white;padding:8px}
.real-report a:focus-visible{outline:3px solid var(--lp-orange);outline-offset:4px}
.real-report img{display:block;width:100%;min-width:1000px;height:auto}
.real-report figcaption{max-width:950px;margin-top:12px;color:#bcbcb8;font-size:13px;line-height:1.55}
.article-body .real-report figcaption{color:#555550}
.hero-note{font-size:12px;color:#696965;margin:16px 0 0}
.hero-offer{border-left:4px solid var(--lp-orange);padding:12px 18px;background:white;font-weight:800;font-size:15px;line-height:1.5;margin:24px 0 0;max-width:620px}
.notice-strip{padding:18px 22px;border-left:4px solid var(--lp-orange);background:white;font-size:14px;line-height:1.55}
.table-scroll{overflow-x:auto;background:white;border:1px solid var(--lp-light-gray)}
.table-scroll .mini-table{min-width:780px}
.context-summary{padding:17px 20px;margin:24px 0;background:var(--lp-warm-white);border-left:3px solid var(--lp-orange);font-size:13px}
.context-summary p{margin:8px 0 0}
.calc-result button:disabled{opacity:.45;cursor:not-allowed}
.case-card .big{font-size:clamp(38px,4.5vw,58px)}
.metric-strip{border-top:1px solid var(--lp-light-gray);border-bottom:1px solid var(--lp-light-gray);background:white}
.metric-strip-inner{display:grid;grid-template-columns:repeat(3,1fr)}
.metric-item{padding:30px 26px;border-right:1px solid var(--lp-light-gray)}
.metric-item:first-child{padding-left:0}.metric-item:last-child{border-right:0}
.metric-item b{font:600 clamp(28px,3vw,43px)/1 var(--lp-font-display);display:block;margin-bottom:7px}
.metric-item span{color:#656560;font-size:12px}
.grid-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.grid-3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.grid-4{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.card{background:white;border:1px solid var(--lp-light-gray);border-radius:4px;padding:28px;display:flex;flex-direction:column;align-items:start}
.card p{color:#5b5b56;font-size:14px;line-height:1.6;margin:4px 0 18px}
.card .text-link{margin-top:auto}
.card-number{font:600 38px/1 var(--lp-font-display);color:var(--lp-orange);margin-bottom:34px}
.card-kicker{font-size:11px;letter-spacing:.11em;font-weight:800;text-transform:uppercase;color:#777771;margin-bottom:12px}
.flow{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:0;border:1px solid var(--lp-light-gray);background:white}
.flow-step{padding:22px;border-right:1px solid var(--lp-light-gray);min-height:154px}
.flow-step:last-child{border-right:0}
.flow-step b{font:600 28px var(--lp-font-display);display:block;margin:14px 0 7px}
.flow-step p{font-size:12px;color:#666660;margin:0}
.flow-step .step-num{color:var(--lp-orange);font-size:12px;font-weight:800}
.case-feature{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}
.case-proof{border:1px solid #3a3a38;padding:34px}
.case-proof-main{font:700 clamp(62px,7vw,104px)/1 var(--lp-font-display);color:white;letter-spacing:-.04em}
.case-proof-main span{color:var(--lp-orange);font-size:.34em;letter-spacing:0;text-transform:uppercase}
.case-proof p{color:#bcbcb8;font-size:14px;max-width:360px;margin:8px 0 28px}
.case-proof-meta{display:grid;grid-template-columns:1fr 1fr;gap:16px;border-top:1px solid #444441;padding-top:20px}
.case-proof-meta b{font:600 28px var(--lp-font-display);display:block}
.case-proof-meta span{font-size:11px;color:#aaa}
.pricing-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.price-card{background:white;border:1px solid var(--lp-light-gray);padding:28px;display:flex;flex-direction:column;min-height:348px}
.price-card.featured{border-top:4px solid var(--lp-orange);padding-top:25px}
.price-card .tier{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#696964}
.price-card .range{font:600 26px var(--lp-font-display);margin:14px 0 24px}
.price-card .amount{font:700 44px/1 var(--lp-font-display)}
.price-card .per{font-size:13px;color:#757570;margin:4px 0 18px}
.price-card .budget{padding:14px 0;border-top:1px solid var(--lp-light-gray);color:#555550;font-size:13px}
.price-card .btn{width:100%;margin-top:auto}
.pricing-points{display:grid;grid-template-columns:repeat(2,1fr);margin:0 0 28px;background:var(--lp-black);color:white;border-top:4px solid var(--lp-orange)}
.pricing-points>div{padding:22px 26px}
.pricing-points>div+div{border-left:1px solid #3c3c39}
.pricing-points p{margin:8px 0 0;color:#d0d0ca;font-size:15px;line-height:1.5}
.pricing-points strong{color:white}
.pricing-points .eyebrow{color:#a9a9a4}
.aside-note{font-size:12px;color:#666660;margin-top:17px;line-height:1.55}
.offer-panel{display:grid;grid-template-columns:1fr .65fr;gap:48px;align-items:center;background:var(--lp-black);color:white;padding:clamp(32px,5vw,64px)}
.offer-panel h2{margin:12px 0 18px;font-size:clamp(38px,4.4vw,68px)}
.offer-panel p{color:#c5c5c0;max-width:590px}
.offer-number{font:700 clamp(80px,11vw,150px)/1 var(--lp-font-display);color:var(--lp-orange)}
.offer-right{border-left:1px solid #535350;padding-left:50px}
.offer-right p{font-size:13px;margin:10px 0 0}
.offer-date{display:inline-block;padding:8px 12px;border:1px solid #666660;font-size:12px;font-weight:700;margin-bottom:26px}
.offer-free{margin:0 0 24px}
.offer-free strong{display:block;font:700 clamp(76px,9vw,126px)/.9 var(--lp-font-display);color:var(--lp-orange)}
.offer-free span{display:block;margin-top:10px;font-size:14px;font-weight:800;color:white}
.offer-budget{border:1px solid #5b5b57;padding:16px 18px;display:grid;gap:5px;max-width:380px}
.offer-budget span{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:#aaa}
.offer-budget b{font:600 32px/1.1 var(--lp-font-display);color:white}
.offer-budget small{font-size:11px;line-height:1.45;color:#aaa}
.offer-closed .offer-number{color:white;font-size:72px}
.steps{counter-reset:steps}
.steps .item{display:grid;grid-template-columns:90px 1fr;gap:26px;padding:24px 0;border-top:1px solid var(--lp-light-gray)}
.steps .item:last-child{border-bottom:1px solid var(--lp-light-gray)}
.steps .n{font:600 32px var(--lp-font-display);color:var(--lp-orange)}
.steps p{margin:7px 0 0;color:#656560;font-size:14px}
.founders-list{display:grid;gap:30px}
.founder-block{display:flex;gap:30px;align-items:center;border-top:1px solid var(--lp-light-gray);padding-top:30px}
.founder-block img{width:128px;height:136px;object-fit:cover;filter:grayscale(100%);border-radius:3px}
.founder-block h3{margin:5px 0 8px}
.founder-role{display:block;margin:-2px 0 9px;font-size:11px;font-weight:800;letter-spacing:.04em;color:#4d4d48}
.founder-block p{font-size:13px;max-width:530px;color:#5e5e59;margin:0}
.channel-block{display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;padding:28px;border:1px solid var(--lp-light-gray);background:white}
.channel-id{display:inline-flex;gap:10px;align-items:center;font-weight:800;font-size:12px;margin-bottom:10px}
.channel-mark{display:block;width:28px;height:28px;flex:0 0 auto}
.article-grid .card{min-height:270px}
.article-meta{font-size:11px;font-weight:800;letter-spacing:.09em;text-transform:uppercase;color:#74746f;margin-bottom:16px}
.breadcrumbs{font-size:12px;color:#73736f;margin-bottom:24px}
.breadcrumbs a{text-decoration:underline;text-underline-offset:3px}
.article-body{max-width:760px;font-size:17px;line-height:1.78}
.article-body h2{font-size:37px;margin-top:48px}
.article-body p,.article-body li{color:#3c3c38}
.article-body ul{padding-left:24px}
.quote-box{padding:26px 30px;border-left:4px solid var(--lp-orange);background:white;margin:32px 0;font-weight:700}
.form-panel{display:grid;grid-template-columns:.9fr 1.1fr;gap:70px;padding:clamp(28px,5vw,58px);background:white;border:1px solid var(--lp-light-gray)}
.form-panel h2{font-size:clamp(38px,4vw,58px)}
.form-panel p{color:#676762}
.lead-form{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.lead-form .full{grid-column:1/-1}
.field{display:flex;flex-direction:column;gap:8px}
.field label,.calc-field label{font-size:12px;font-weight:800;color:#50504c}
.field input,.field select,.field textarea,.calc-field input,.calc-field select{height:48px;width:100%;border:1px solid #bdbdb8;background:white;border-radius:3px;padding:0 13px;color:var(--lp-black);font-size:15px}
.field textarea{height:88px;padding-top:12px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus,.calc-field input:focus{border-color:var(--lp-orange);outline:2px solid rgba(254,77,2,.16)}
.form-consent{font-size:11px;color:#5d5d58;display:flex;gap:9px;align-items:flex-start}
.form-consent input{width:17px;height:17px;flex:0 0 auto;accent-color:var(--lp-orange);margin-top:1px}
.form-consent a{text-decoration:underline}
.form-note{font-size:11px;color:#777772;line-height:1.5}
.form-notice{display:none;padding:13px;border:1px solid var(--lp-orange);font-size:13px;line-height:1.5}
.form-notice.is-visible{display:block}
.faq{border-top:1px solid var(--lp-light-gray)}
.faq details{border-bottom:1px solid var(--lp-light-gray);padding:19px 0}
.faq summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:15px;font-weight:800;font-size:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:'+';font:400 28px/1 var(--lp-font-display);color:var(--lp-orange)}
.faq details[open] summary:after{content:'−'}
.faq p{margin:12px 60px 5px 0;color:#60605b;font-size:14px;max-width:820px}
.calc-layout{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;align-items:stretch}
.calc-card{min-width:0;background:white;border:1px solid var(--lp-light-gray);padding:32px;display:flex;flex-direction:column}
.calc-card h2{font-size:33px;margin:0 0 8px}
.calc-fields{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 16px;margin-top:25px}
.calc-field{display:flex;flex-direction:column;gap:7px}
.calc-field label{line-height:1.3}
.calc-field small{font-size:11px;color:#777771;line-height:1.45}
.calc-fields-simple .calc-field:not(.wide) label{min-height:32px;display:flex;align-items:flex-end}
.calc-fields-simple .calc-field:not(.wide) small{min-height:64px}
.calc-field.wide{grid-column:1/-1}
.calc-fixed{display:grid;grid-template-columns:repeat(3,1fr);margin:24px 0;border:1px solid var(--lp-light-gray)}
.calc-fixed>div{min-width:0;min-height:132px;padding:20px 15px;border-right:1px solid var(--lp-light-gray);display:flex;flex-direction:column}
.calc-fixed>div:last-child{border-right:0}
.calc-fixed b{display:block;font:600 25px/1 var(--lp-font-display);color:var(--lp-orange);white-space:nowrap}
.calc-fixed span{display:block;margin-top:9px;font-size:10px;line-height:1.45;color:#6c6c67}
.calc-scenarios{display:flex;flex-wrap:wrap;gap:8px;margin:19px 0}
.choice{border:1px solid #bdbdb8;background:white;border-radius:4px;padding:10px 14px;font-size:12px;font-weight:700;min-height:42px}
.choice[aria-pressed=true]{background:var(--lp-black);border-color:var(--lp-black);color:white}
.calc-result{min-width:0;background:var(--lp-black);color:white;border:1px solid var(--lp-black);padding:32px}
.calc-result .eyebrow{color:#bababa}
.calc-main{font:700 clamp(53px,5.2vw,83px)/1 var(--lp-font-display);margin:12px 0 4px}
.calc-main.negative{color:white}
.calc-main.positive{color:var(--lp-orange)}
.calc-main.calc-main-message{font-size:clamp(42px,4.4vw,68px)}
.calc-result>p{color:#b5b5b2;font-size:13px;max-width:500px}
.calc-pairs{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid #555550;margin-top:28px}
.calc-pairs>div{min-width:0;min-height:96px;padding:17px 20px 17px 0;border-bottom:1px solid #3b3b38;display:flex;flex-direction:column;justify-content:center}
.calc-pairs>div:nth-child(odd){border-right:1px solid #3b3b38}
.calc-pairs>div:nth-child(even){padding-left:24px;padding-right:0}
.calc-pairs b{display:block;font:600 25px var(--lp-font-display)}
.calc-pairs span{display:block;margin-top:4px;font-size:11px;line-height:1.4;color:#b1b1ad}
.calc-breakdown{background:#292929;padding:18px;margin:25px 0 0;font-size:12px}
.calc-breakdown .line{display:flex;align-items:baseline;justify-content:space-between;gap:24px;min-height:30px;padding:7px 0}
.calc-breakdown .line span{line-height:1.35}
.calc-breakdown .line b{text-align:right;white-space:nowrap}
.calc-breakdown .line.total{border-top:1px solid #666;margin-top:5px;padding-top:12px;font-weight:800}
.calc-note{margin-top:17px;color:#bebeb8;font-size:11px;line-height:1.5}
.calc-warning{padding:14px 16px;background:#292929;border-left:3px solid var(--lp-orange);font-size:12px;margin-top:15px}
.category-chips{display:flex;gap:8px;flex-wrap:wrap;margin:28px 0}
.chip{border:1px solid #bcbcb7;border-radius:2px;padding:7px 11px;font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.06em}
.case-card{display:block;background:var(--lp-black);color:white;border:1px solid #111;padding:30px;min-height:300px;transition:transform .18s ease}
.case-card:hover{transform:translateY(-3px)}
.case-card .big{font:700 58px/1 var(--lp-font-display);margin:28px 0 6px}
.case-card p{color:#bababa;font-size:13px;margin-bottom:24px}
.case-card .text-link{color:white}
.mini-table{width:100%;border-collapse:collapse;font-size:13px}
.mini-table th,.mini-table td{padding:15px 12px;text-align:left;border-bottom:1px solid var(--lp-light-gray)}
.mini-table th{font-size:10px;letter-spacing:.09em;text-transform:uppercase;color:#74746f}
.case-study-hero{background:var(--lp-black);color:white;padding:34px 0 82px}
.case-subnav{display:flex;flex-wrap:wrap;gap:10px 28px;padding-bottom:28px;margin-bottom:54px;border-bottom:1px solid #3c3c39}
.case-subnav a{color:#bfbfba;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.08em}
.case-subnav a:hover{color:var(--lp-orange)}
.case-hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(360px,.95fr);gap:58px;align-items:center}
.case-study-hero h1{font-size:clamp(56px,6.4vw,92px);max-width:780px;margin-top:18px}
.case-study-hero .lead{max-width:760px;color:#c6c6c2}
.case-hero-image{display:block;width:100%;aspect-ratio:1;object-fit:cover;border:1px solid #3b3b38;background:#171717}
.case-metric-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:1px;background:var(--lp-light-gray);border:1px solid var(--lp-light-gray);margin:36px 0}
.case-metric{background:white;padding:24px 20px;min-height:118px}
.case-metric strong{display:block;font:700 clamp(30px,3.4vw,48px)/1 var(--lp-font-display);color:var(--lp-black)}
.case-metric span{display:block;margin-top:10px;color:#666660;font-size:11px;line-height:1.4;text-transform:uppercase;letter-spacing:.06em}
.dark .case-metric,.case-study-hero .case-metric{background:#171717}
.dark .case-metric strong,.case-study-hero .case-metric strong{color:white}
.dark .case-metric span,.case-study-hero .case-metric span{color:#aaa}
.dark .case-metric-grid,.case-study-hero .case-metric-grid{background:#3b3b38;border-color:#3b3b38}
.case-confidentiality{padding:18px 20px;margin:0 0 34px;border-left:3px solid var(--lp-orange);background:#191917;color:#bdbdb8;font-size:12px;line-height:1.6}
.case-confidentiality strong{color:white}
.case-confidentiality a{color:white;text-decoration:underline;text-underline-offset:3px}
.case-hero-summary{min-width:0;padding:28px;border:1px solid #494945;background:#191917}
.case-hero-summary .case-metric-grid{grid-template-columns:1fr;margin:20px 0}
.case-hero-summary .case-metric{min-height:0;display:flex;justify-content:space-between;align-items:center;gap:14px;padding:18px}
.case-hero-summary .case-metric strong{font-size:clamp(31px,3vw,43px);white-space:nowrap}
.case-hero-summary .case-metric span{max-width:135px;margin:0;text-align:right}
.case-hero-summary .small{color:#bcbcb8;line-height:1.55;margin:0}
.case-work-list{border-top:1px solid var(--lp-light-gray)}
.case-work-list article{display:grid;grid-template-columns:68px minmax(0,1fr);gap:24px;padding:42px 0;border-bottom:1px solid var(--lp-light-gray)}
.case-work-list article>span{font:700 39px/1 var(--lp-font-display);color:var(--lp-orange)}
.case-work-list article>div{min-width:0}
.case-work-list h3{margin:0 0 12px}
.case-work-list p{max-width:850px;line-height:1.7;color:#555550}
.case-result-note{max-width:920px;color:#c6c6c2;font-size:14px;line-height:1.7;margin:20px 0 40px}
.case-intro-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.case-intro-grid .card{min-height:180px}
.case-study-section{scroll-margin-top:110px}
.case-section-head{max-width:940px;margin-bottom:34px}
.case-section-head h2{margin:14px 0 18px}
.case-section-head .lead+.lead{margin-top:16px}
.case-study-section h3{font-size:clamp(27px,3vw,40px);margin:30px 0 18px}
.case-checklist{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 34px;padding:0;margin:24px 0;list-style:none;border-top:1px solid var(--lp-light-gray)}
.case-checklist li{position:relative;padding:15px 12px 15px 27px;border-bottom:1px solid var(--lp-light-gray);font-size:14px;line-height:1.5}
.case-checklist li::before{content:"✓";position:absolute;left:2px;top:14px;color:var(--lp-orange);font-weight:900}
.dark .case-checklist{border-color:#3d3d3a}
.dark .case-checklist li{border-color:#3d3d3a;color:#d2d2cd}
.case-flow{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--lp-light-gray);background:white}
.case-flow>div{position:relative;padding:28px 22px;min-height:210px;border-right:1px solid var(--lp-light-gray)}
.case-flow>div:last-child{border-right:0}
.case-flow span{display:block;font:700 48px/1 var(--lp-font-display);color:var(--lp-orange);margin-bottom:38px}
.case-flow strong{display:block;font:600 25px/1.05 var(--lp-font-display)}
.case-flow p{font-size:12px;color:#70706b;margin:10px 0 0}
.case-flow>div:not(:last-child)::after{content:"→";position:absolute;right:-12px;top:34px;z-index:2;color:var(--lp-orange);background:white;padding:2px;font-weight:900}
.case-visual{margin:38px 0 42px;border:1px solid var(--lp-light-gray);background:white;padding:14px}
.case-visual img{display:block;width:100%;height:auto;background:#eee}
.case-visual figcaption{font-size:11px;line-height:1.5;color:#6b6b66;padding:13px 4px 2px}
.case-source-visual{max-width:1120px}
.case-source-visual figcaption{font-size:13px;line-height:1.6}
.case-source-visual figcaption strong{color:var(--lp-black)}
.case-next-step{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:48px;align-items:end}
.case-next-step h2{max-width:800px;margin:12px 0 20px}
.case-next-step p{max-width:600px;color:#c6c6c2}
.case-next-step .button-row{flex-direction:column;align-items:stretch;min-width:230px}
.case-list-cta{padding:32px;border:1px solid var(--lp-light-gray);background:white}
.case-list-cta h2{margin:0 0 12px}
.case-list-cta p{margin:0 0 24px;color:#555550}
@media(max-width:760px){
 .case-next-step{grid-template-columns:1fr;gap:24px}
 .case-next-step .button-row{min-width:0}
 .case-list-cta{padding:24px}
}
.dark .case-visual{border-color:#3b3b38;background:#171717}
.dark .case-visual figcaption{color:#aaa}
.case-callout{margin:26px 0;padding:18px 20px;border-left:3px solid var(--lp-orange);background:white;font-size:13px;line-height:1.6;color:#4d4d48}
.dark .case-callout{background:#1d1d1b;color:#c9c9c4}
.case-body-lead{max-width:900px;margin:30px 0}
.case-tariff-table{color:var(--lp-black)}
.case-contact-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;max-width:900px}
.case-contact-grid a{display:flex;flex-direction:column;gap:8px;padding:26px;background:var(--lp-black);color:white;border-top:4px solid var(--lp-orange)}
.case-contact-grid span{font-size:11px;letter-spacing:.09em;text-transform:uppercase;color:#aaa}
.case-contact-grid strong{font:600 34px/1.05 var(--lp-font-display)}
.funnel-example{margin-top:56px}
.funnel-example-head{display:grid;grid-template-columns:1fr minmax(320px,.8fr);gap:48px;align-items:end;margin-bottom:22px}
.funnel-example-head h3{font:600 clamp(30px,3.2vw,46px)/1.05 var(--lp-font-display);margin:10px 0 0}
.funnel-example-head p{font-size:13px;line-height:1.6;color:#666660;margin:0}
.funnel-table td:nth-child(n+2){font-variant-numeric:tabular-nums}
.funnel-table td strong{font-size:16px}
.funnel-table tbody tr:nth-child(4) td:first-child{border-left:3px solid var(--lp-orange)}
.funnel-table .funnel-carry td{background:var(--lp-warm-white)}
.case-method{padding:18px 22px;border:1px solid var(--lp-light-gray);background:white;font-size:12px;color:#5d5d58}
.site-footer{background:var(--lp-black);color:white;padding:66px 0 28px}
.site-footer a.logo{display:inline-flex;margin:0 0 8px}
.site-footer .logo img{height:44px}
.footer-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:35px}
.footer-grid h4{font-size:11px;letter-spacing:.11em;text-transform:uppercase;color:#9e9e9a;margin:6px 0 18px}
.footer-grid a{display:block;color:#d5d5d0;font-size:13px;margin:10px 0}
.footer-grid a:hover{color:var(--lp-orange)}
.footer-grid p{color:#aaa;font-size:12px;max-width:300px}
.footer-bottom{border-top:1px solid #3b3b38;margin-top:55px;padding-top:20px;display:flex;justify-content:space-between;gap:20px;color:#979792;font-size:11px}

@media(max-width:1080px){
 .nav{gap:12px}.nav a{font-size:12px}.header-inner{gap:18px}.hero-grid{grid-template-columns:1fr 400px;gap:25px}.pricing-grid{grid-template-columns:repeat(2,1fr)}.flow-step{padding:15px}
}
@media(max-width:860px){
 .header-inner{height:68px}.nav{display:none;position:absolute;top:calc(100% - 1px);left:0;right:0;background:var(--lp-warm-white);padding:24px 32px;border-bottom:1px solid var(--lp-light-gray);box-shadow:0 14px 26px rgba(0,0,0,.08);flex-direction:column;align-items:flex-start;gap:17px}.nav.is-open{display:flex}.nav a{font-size:15px}.header-cta{margin-left:auto}.menu-toggle{display:flex}.hero-grid,.page-hero-grid,.case-feature,.offer-panel,.form-panel,.calc-layout{grid-template-columns:1fr}.hero-grid{gap:30px}.report-panel{min-height:400px}.offer-right{border-left:0;border-top:1px solid #535350;padding:25px 0 0}.flow{grid-template-columns:repeat(2,1fr)}.flow-step{border-bottom:1px solid var(--lp-light-gray)}.grid-4{grid-template-columns:repeat(2,1fr)}.footer-grid{grid-template-columns:1.5fr 1fr 1fr}.footer-grid>div:last-child{grid-column:1/-1}.page-hero{padding:60px 0}
}
@media(max-width:600px){
 .container{width:min(100% - 32px,1240px)}.section{padding:64px 0}.section.tight{padding:44px 0}.hero-home{padding:48px 0 42px}.hero-home h1,h1{font-size:clamp(46px,12vw,65px)}h2{font-size:clamp(35px,9vw,46px)}.section-heading{display:block;margin-bottom:25px}.section-heading .text-link{margin-top:8px}.hero-facts{gap:8px!important;display:grid!important}.report-panel{padding:22px;min-height:0}.report-grid{grid-template-columns:repeat(2,1fr);gap:14px 7px}.report-cell{padding:10px 8px 10px 0}.report-cell:nth-child(2n){border-right:0}.report-cell b{font-size:27px}.metric-strip-inner{grid-template-columns:1fr}.metric-item{padding:19px 0;border-right:0;border-bottom:1px solid var(--lp-light-gray)}.metric-item:last-child{border-bottom:0}.metric-item b{font-size:31px}.grid-2,.grid-3,.grid-4,.pricing-grid,.pricing-points{grid-template-columns:1fr}.card{padding:23px}.funnel-example{margin-top:44px}.funnel-example-head{grid-template-columns:1fr;gap:16px}.flow{grid-template-columns:1fr}.flow-step{min-height:0;border-right:0}.case-proof{padding:24px}.case-proof-main{font-size:75px}.offer-panel{padding:28px}.offer-number{font-size:100px}.channel-block{grid-template-columns:1fr}.form-panel{gap:20px;padding:22px}.lead-form{grid-template-columns:1fr}.lead-form .full{grid-column:auto}.calc-fields{grid-template-columns:1fr}.calc-field.wide{grid-column:auto}.calc-card,.calc-result{padding:22px}.calc-main{font-size:57px}.footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div:first-child,.footer-grid>div:last-child{grid-column:1/-1}.footer-bottom{display:block}.founder-block{align-items:flex-start;gap:15px}.founder-block img{width:90px;height:105px}.btn{width:100%}.button-row{align-items:stretch}.header-cta{display:none}.nav .btn{width:auto}.article-body{font-size:16px}.price-card{min-height:0}.steps .item{grid-template-columns:54px 1fr;gap:12px}
}
@media(max-width:600px){
 .pricing-points>div+div{border-left:0;border-top:1px solid #3c3c39}
 .calc-fields-simple .calc-field:not(.wide) label,.calc-fields-simple .calc-field:not(.wide) small{min-height:0}
 .calc-fixed{grid-template-columns:1fr}
 .calc-fixed>div{min-height:0;border-right:0;border-bottom:1px solid var(--lp-light-gray)}
 .calc-fixed>div:last-child{border-bottom:0}
 .calc-pairs>div{min-height:105px;padding:15px 12px 15px 0}
 .calc-pairs>div:nth-child(even){padding-left:14px}
 .calc-breakdown{padding:15px}
 .calc-breakdown .line{gap:14px}
 .funnel-example .table-scroll{overflow:visible}
 .funnel-example .table-scroll .funnel-table{min-width:0;border-top:1px solid var(--lp-light-gray)}
 .funnel-table thead{display:none}
 .funnel-table,.funnel-table tbody,.funnel-table tr{display:block;width:100%}
 .funnel-table tr{padding:12px 0;border-bottom:1px solid var(--lp-light-gray)}
 .funnel-table td{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:14px;padding:7px 12px;border:0;text-align:right}
 .funnel-table td::before{font-size:9px;line-height:1.35;letter-spacing:.08em;text-transform:uppercase;color:#74746f;text-align:left}
 .funnel-table td:nth-child(1)::before{content:"Этап или статус"}
 .funnel-table td:nth-child(2)::before{content:"Количество"}
 .funnel-table td:nth-child(3)::before{content:"Конверсия"}
 .funnel-table td:nth-child(4)::before{content:"Доля от всех заявок"}
 .funnel-table tbody tr:nth-child(4) td:first-child{border-left:3px solid var(--lp-orange);padding-left:9px}
 .funnel-table .funnel-carry td{background:transparent}
 .funnel-table .funnel-carry{background:var(--lp-warm-white)}
}
@media(max-width:860px){
 .case-hero-grid{grid-template-columns:1fr}
 .case-hero-image{max-width:620px}
 .case-intro-grid{grid-template-columns:1fr}
 .case-flow{grid-template-columns:repeat(2,1fr)}
 .case-flow>div:nth-child(2){border-right:0}
 .case-flow>div:nth-child(-n+2){border-bottom:1px solid var(--lp-light-gray)}
 .case-flow>div:nth-child(2)::after{display:none}
}
@media(max-width:600px){
 .case-study-hero{padding:22px 0 62px}
 .case-subnav{gap:9px 18px;margin-bottom:38px;padding-bottom:20px}
 .case-subnav a{font-size:10px}
 .case-study-hero h1{font-size:clamp(45px,13vw,62px)}
 .case-hero-grid{gap:34px}
 .case-metric-grid{grid-template-columns:repeat(2,1fr);margin:28px 0}
 .case-metric{padding:19px 14px;min-height:105px}
 .case-metric strong{font-size:34px}
 .case-checklist{grid-template-columns:1fr}
 .case-flow{grid-template-columns:1fr}
 .case-flow>div{min-height:0;border-right:0;border-bottom:1px solid var(--lp-light-gray)!important}
 .case-flow>div:last-child{border-bottom:0!important}
 .case-flow>div::after{display:none!important}
 .case-flow span{margin-bottom:20px}
 .case-visual{margin:28px 0 32px;padding:7px}
 .case-contact-grid{grid-template-columns:1fr}
 .case-contact-grid strong{font-size:30px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn,.case-card{transition:none}}

.hero-case{padding:40px;background:var(--lp-white);border:1px solid var(--lp-light-gray);border-top:4px solid var(--lp-orange)}
.hero-case-number{display:block;font:700 clamp(100px,12vw,172px)/1 var(--lp-font-display);letter-spacing:-.04em;margin:24px 0 0}
.hero-case h2{font-size:36px;margin:8px 0 24px}
.hero-case .small{margin:24px 0 0}
.hero-system-list{list-style:none;padding:0;margin:0 0 24px}
.hero-system-list li{display:grid;grid-template-columns:32px minmax(0,1fr);gap:14px;padding:16px 0;border-top:1px solid var(--lp-light-gray)}
.hero-system-number{font:600 23px/1.3 var(--lp-font-display);color:var(--lp-orange)}
.hero-system-list h3{font-size:23px;line-height:1.25;margin:0 0 5px}
.hero-system-list p{font-size:14px;line-height:1.55;margin:0;color:#555550}
.hero-offer strong{display:block;font-size:17px}
.hero-offer span{display:block;margin-top:5px;font-size:13px;line-height:1.55;font-weight:500}
.hero-offer{max-width:600px;font-size:15px;font-weight:700}
.model-preview{padding:32px;border:1px solid #494945}
.model-preview .eyebrow{color:#bcbcb8}
.model-profit{display:block;font:700 clamp(44px,5vw,68px)/1.1 var(--lp-font-display);color:var(--lp-orange);margin:24px 0}
.model-preview .small{color:#bcbcb8}
.economics-block{display:grid;gap:40px}
.economics-head{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(320px,.9fr);gap:64px;align-items:end}
.economics-head h2{margin-bottom:0}
.economics-head>p{max-width:560px;margin:0;color:#c6c6c2;font-size:17px;line-height:1.6}
.economics-demo-card{min-height:185px;color:var(--lp-black)}
.economics-demo-card strong{display:block;font:700 clamp(38px,4vw,56px)/1.05 var(--lp-font-display);color:var(--lp-orange);margin:0 0 12px}
.economics-demo-card p{margin:0;color:#555550}
.economics-demo-note{margin:-24px 0 0;color:#bcbcb8;font-size:12px;line-height:1.5}
.economics-flow{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid #454541}
.economics-step{position:relative;min-width:0;padding:24px;border-right:1px solid #454541}
.economics-step:last-child{border-right:0}
.economics-step:not(:last-child)::after{content:'→';position:absolute;right:-14px;top:50%;z-index:1;width:28px;height:28px;display:grid;place-items:center;background:var(--lp-black);color:#8b8b86;font-weight:800;transform:translateY(-50%)}
.economics-step span{display:block;min-height:34px;color:#a8a8a3;font-size:10px;font-weight:800;line-height:1.4;letter-spacing:.09em;text-transform:uppercase}
.economics-step strong{display:block;margin:14px 0 8px;font:700 clamp(36px,4vw,56px)/1 var(--lp-font-display);white-space:nowrap}
.economics-step p{margin:0;color:#c6c6c2;font-size:12px;line-height:1.5}
.economics-step.is-fact{border-top:3px solid var(--lp-orange);padding-top:21px}
.economics-step.is-fact span{color:var(--lp-orange)}
.economics-formula{display:grid;grid-template-columns:1fr auto 1.15fr auto 1.25fr;gap:24px;align-items:center;padding:28px 0;border-top:1px solid #454541;border-bottom:1px solid #454541}
.economics-formula>div{min-width:0}
.economics-formula span{display:block;color:#a8a8a3;font-size:11px;line-height:1.4}
.economics-formula strong{display:block;margin-top:8px;font:600 clamp(26px,2.8vw,40px)/1 var(--lp-font-display);white-space:nowrap}
.economics-formula small{display:block;margin-top:7px;color:#8f8f8a;font-size:10px;line-height:1.4}
.economics-formula i{color:#777771;font:400 24px/1 var(--lp-font-display);font-style:normal}
.economics-formula .economics-result{padding:20px 24px;border-left:3px solid var(--lp-orange);background:#191919}
.economics-formula .economics-result strong{color:var(--lp-orange)}
.economics-note{max-width:920px;margin:-16px 0 0;color:#a8a8a3;font-size:12px;line-height:1.6}
.dark .eyebrow,.dark .mini-table th,.dark .aside-note{color:#bcbcb8}
.dark .mini-table td,.dark .mini-table th{border-color:#444440}
.case-metrics-compact{grid-template-columns:repeat(3,minmax(0,1fr));margin-top:0}
.calc-method{border-top:1px solid #555550;margin-top:24px;padding-top:16px}
.calc-method summary{font-size:13px;font-weight:700;cursor:pointer;color:#d5d5d0}
.calc-method .calc-note{margin-bottom:0}
.calc-assumptions{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:24px;font-size:11px;line-height:1.5;color:#b1b1ad}
.calc-assumptions b{display:block;color:white;font-size:16px;margin-bottom:4px}
.calc-assumptions>div{min-width:0}
@media(max-width:600px){
 .case-work-list article{grid-template-columns:1fr;gap:14px;padding:28px 0}
 .case-hero-summary{padding:20px}
 .case-hero-summary .case-metric{display:block}
 .case-hero-summary .case-metric span{text-align:left;max-width:none;margin-top:7px}
 .hero-case{padding:24px}.hero-case-number{font-size:112px}.hero-case h2{font-size:32px}
 .model-preview{padding:24px}.model-profit{font-size:48px}
 .case-metrics-compact{grid-template-columns:1fr}
 .calc-assumptions{grid-template-columns:1fr;gap:12px}
}
@media(max-width:860px){
 .economics-head{grid-template-columns:1fr;gap:16px}.economics-flow{grid-template-columns:repeat(2,minmax(0,1fr))}.economics-step:nth-child(2){border-right:0}.economics-step:nth-child(-n+2){border-bottom:1px solid #454541}.economics-formula{grid-template-columns:1fr 1fr}.economics-formula i{display:none}.economics-formula>div:nth-of-type(3),.economics-formula .economics-result{grid-column:1/-1}
}
@media(max-width:600px){
 .economics-flow{grid-template-columns:1fr}.economics-step{border-right:0;border-bottom:1px solid #454541!important}.economics-step:last-child{border-bottom:0!important}.economics-step:not(:last-child)::after{content:'↓';right:50%;top:auto;bottom:-14px;transform:translateX(50%)}.economics-step span{min-height:0}.economics-formula{grid-template-columns:1fr;gap:12px}.economics-formula i{display:none}.economics-formula .economics-result{grid-column:auto}.economics-note{margin-top:-8px}
}